Press Alert: Peter Hansen in Canvas Rebel
Meet Peter Hansen
October 7, 2025
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Alright – so today we’ve got the honor of introducing you to Peter Hansen. We think you’ll enjoy our conversation, we’ve shared it below.
Peter, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a fun one – what’s something you believe that most people in your industry (or in general) disagree with?
I think something that I believe in that most people disagree with, is get comfortable with conflict. I’ve had a 20+ year career in hospitality and hotel operations and have developed a mindset of being solutions driven. There is comfort in knowing, for example, the hotel will never have a perfect night shift dinner service, one customer will say their food is overcooked, while another will say theirs is undercooked. Others will feel the check-in process was too long. It could be easy to feel defeated, but in these instances perseverance and how you respond is what identifies you as a great operator and a great service provider.
And…I do have a story for you:
As the co-owner of Sparrow Estate Management, where we provide seamless home maintenance, home management, and staffing solutions for luxury homes, we pride ourselves on preparation. Especially when we are hosting a big week of preventative maintenance for our clients when they are on vacation, so they can return to a fresh property. We’re diligent in the order in which we schedule them, so after all of the touch up painters, HVAC and plumbing maintenance, tree trimmers, etc., we always end with a deep house cleaning and finally the interior and exterior exterminator treatments.
Upon our client’s return, I received a call asking if I had done a final walk through and if so why on earth had I overlooked this perfectly round 8″ circle stain on the rug in their entertainment room and to call the house cleaning company as it looked like a mop bucket stain. Puzzled, I remained calm, assured our client I would look into this and get it resolved. I did not match the energy of the client and set forth on finding the solution. A) what had caused it B) get it fixed/hoping it could be fixed C) work with our vendor.
I immediately contacted an amazing carpet and furniture spot touch cleaning vendor we use to get them to inspect and quote the carpet cleaning.
I conferred with the cleaning company that they did not use anything in that shape and have a best practice of leaving the mop bucket under the stairs out of traffic and that area showed no stains upon their departure.
I finally remembered seeing the exterminator had a backpack round container for his chemicals, which he occasionally has to put on the ground to recharge the pressure in. As this is always the last vendor, and, in combination with our typically fast paced approach – since you have to vacate the premises for four hours after treatment – I was able to confirm with our vendor that this was indeed the case. I also remained calm with my exterminator vendor – I value their service and our relationship and did not want this to be the last time that we used them. I shared the information with them including the estimate for the repair and they had the perfect response you would want from a seasoned service professional. We’ll take care of the cleaning expense.
Though we resolved the issue and you would have never known there was a stain in the carpet – it’s a great example of how staying calm and finding solutions grants great results. It’s also a strong reminder for another thing I firmly believe in – Everything Goes With Saying. Don’t assume your vendor may be mindful enough to prep the surface with a drop cloth that they need to put their equipment on while in the house. Everything is worth mentioning ahead of time to ensure seamless results.
Peter, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I worked as the Director of Operations for high-end restaurants and hotels in both NYC and LA. My position frequently required having to contract third-party staffing agencies to support the core staff, and time and time again I found that the vetting process and knowledge and understanding of the roles needing to be filled left a lot to be desired.
I questioned the low-level service bar prevalent in staffing solutions, and realized I was yearning to raise that bar…I saw this as a huge opportunity to help fill the void that myself and other hospitality service providers would be feeling.
Right before covid is when we launched our business — what a time to launch a staffing solutions agency for the hospitality industry! A good connection got us introduced to a private client, and we pivoted to the private sector, and things just took off. Because we were able to make a strong foothold in the space, working with family offices and private homes for their staffing needs, we saw more opportunities for services based on our hospitality solution driven relationships with clients. There is a high-level of maintenance and management required for luxury homes to private estates,, these properties have commercial grade operations, equipment and appliances that would be a full-time job for a homeowner, or require them to hire a full-time person which is not economical. Sparrow Estate Management’s solution: have a fully vetted list of handpicked, cream-of-the-crop vendors that we can host for our clients to get to know them, and have them do major maintenance work while our clients are away on vacation.
We’d love to hear about how you met your business partner.
We are a family business, alongside me is my wife and brother-in-law, and we have brought in a lot of stellar colleagues from our previous roles as well. Right before the pandemic, my wife, brother-in-law and myself made a shortlist of 60 hotels to go and met with…but as mentioned, we pivoted as needed and recognized a niche that would be in-demand.
What’s been the most effective strategy for growing your clientele?
As an operator in a private space, you have to embrace non-traditional sales very well. The properties we oversee are often secluded gated communities – solicitation is not something used – s0 you won’t reach them through mailers, social media, email blasts, etc. Privacy levels are very high with these clients, you have to get creative, and word of mouth is key. Finding like-minded phenomenal service vendors and building relationships with them helps you to deliver a true one-stop-shop across the board.
What genuinely sets you apart is the hospitality industry is the relationships, and we operate under the power of repeat business and word of mouth. We are professional and personal with our client base and there is a relationship boundary which we respect – we will always find a solution – and if a conflict arises and something did not go quite right, we shepherd that into a proactive opportunity to problem solve and always drive a positive solution.
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